Instagram is now a key platform for cannabis fans. It lets users connect, learn, and share their passion for the plant in fun and creative ways. As cannabis culture and industry change, Instagram remains the main place for cannabis-related content. If you love cannabis culture, want to learn about new strains, or check out new products, Instagram is the place to be. 

As we enter 2025, many new influencers and cannabis brands are breaking barriers. They are sharing knowledge and changing the story about cannabis use. Below, we’ll take a look at the best cannabis Instagram accounts you need to follow in 2025.

The Growing Influence of Instagram on the Cannabis Industry

Instagram has drastically changed how cannabis enthusiasts connect and share information about their favorite plants. In the past, finding cannabis-related content and communities meant searching through forums or underground networks. 

Today, Instagram has opened up access for anyone to explore and join the cannabis movement. Whether you are a consumer seeking reviews or a cannabis grower sharing tips, Instagram offers a platform for everyone. You can learn, discover, and showcase your content there.

The platform’s visual nature is one of the main reasons why cannabis brands and influencers have flocked to Instagram. Users can share photos and videos showcasing everything from cannabis strains to creative cannabis-inspired art, along with personal stories or product reviews.

Instagram’s Role in Cannabis Influencer Marketing

Unlike other platforms like Facebook or TikTok, Instagram allows for a more targeted and polished approach. Its algorithm, hashtag structure, and visual layout help cannabis influencers reach niche audiences with educational posts, reviews, and behind-the-scenes content.

Brands use Instagram as a low-cost advertising tool to promote sales, announce new products, and build brand identity. For influencers, this opens the door to collaborations, product sponsorships, and increased visibility.

As the cannabis industry continues to grow in 2025, Instagram remains the go-to platform for content creators, educators, and brands. Its blend of creativity, community, and marketing power makes it essential for anyone in the cannabis space.

Why Transparency Matters in Cannabis Influencer Marketing

Today, transparency is a must in influencer marketing. Most platforms and laws (like the FTC in the U.S.) now require influencers to clearly disclose paid partnerships. This isn’t just about following rules—it’s about building trust.

When cannabis influencers are upfront about sponsorships, it helps their followers know what’s real and what’s promoted. This honesty builds credibility and helps users make better choices about the products they see online. In a space as personal as cannabis, that trust goes a long way.

Risks & Benefits of Social Media

While social media offers many benefits, including networking, learning, and engagement with communities, there are some risks involved. Here’s a quick breakdown:

Benefits:

Education and Awareness: Social media platforms like Instagram help users stay informed about cannabis trends, new products, and educational content.

Networking Opportunities: Cannabis businesses and influencers can use Instagram to connect with other professionals, influencers, and consumers.

Entertainment: Accounts that share cannabis humor, memes, and lifestyle content bring fun and creativity to the space.

Risks:

Loss of Productivity: Spending too much time on social media can be a productivity drain.

Cyberbullying and Harassment: Like any platform, Instagram is not immune to negative behavior.

Identity Theft: Hackers and scammers target social media users for personal information.

Legal Violations: Misunderstanding Instagram’s cannabis policies can lead to account suspension.

Misinformation: Unverified cannabis claims may spread across social media, so it’s essential to verify content from credible sources.

For cannabis users and businesses, it’s important to stay mindful of these risks while engaging with the community on Instagram.

How to Search for Cannabis Influencers

Finding cannabis influencers on Instagram is simple, but using the right keywords and hashtags is key. Here’s how to discover the best cannabis influencers:

Explore Page: Tap the magnifying glass icon on Instagram to open the Explore page. From here, you can search using cannabis-related keywords like “weed,” “marijuana,” or “420.”

Hashtags: Hashtags are one of the easiest ways to find cannabis influencers. Popular hashtags like #cannabiscommunity, #weedlife, #cannabisactivist, and #ganjapreneur are perfect for discovering profiles that share cannabis content.

Use Search Filters: Instagram allows you to filter by “People” or “Tags.” This makes it easier to find accounts or posts about cannabis.

Engage: Once you find an influencer or account you like, follow them and engage with their content by commenting or liking their posts. You can even send direct messages if you’re interested in collaboration or learning more about their work.

How Influencers Connect Brands with Niche Audiences

Influencers help brands reach niche audiences by sharing real-life product experiences with their followers. Instead of sounding like ads, their content feels more like a friend’s recommendation.

By weaving products into everyday posts—whether it’s a vape pen in a morning routine or CBD gummies after a workout—influencers show how cannabis fits naturally into their lifestyle. Their followers trust these insights and are more likely to explore new products because of that bond.

This personal connection makes influencers the perfect bridge between cannabis brands and specific communities who care about wellness, lifestyle, or creativity.

Instagram Drug Policies

Instagram has strict rules when it comes to cannabis-related content. Here are some important policies to keep in mind:

No Promotion of Illegal Drugs: Instagram doesn’t allow the promotion of illegal drugs, including cannabis, on the platform. Content promoting illegal activities will be removed.

Adult Content: Any content related to cannabis must be marked as adult (18+) to comply with the platform’s guidelines.

No Direct Sales: Instagram bans the direct sale of cannabis and related products, including paraphernalia, through posts or links.

No Depiction of Illegal Activities: Posts depicting illegal cannabis use or sales are prohibited.

Accurate Claims: Misleading content about the health benefits of cannabis is prohibited.

Instagram enforces these policies to maintain a safe and lawful environment for users. Being aware of these guidelines when posting or interacting with cannabis-related content is important.

Top Cannabis Instagram Accounts of 2025

These are the best weed Instagram accounts to follow in 2025. These accounts have gained massive followings for their entertaining, educational, and insightful content.

@WeedHumor

One of the largest cannabis-related Instagram accounts, @WeedHumor has over 6 million followers. It offers a fun and lighthearted look at cannabis culture, sharing hilarious memes, stoner humor, and relatable content for cannabis fans.

@Koala.puffs

With over 2 million followers, Koala Puffs has quickly become one of the leading cannabis influencers. Known for her engaging personality and informative content, she combines product reviews, cannabis lifestyle, and wellness tips in a creative way that resonates with her audience.

@Sethrogen

Actor Seth Rogen has been a cannabis advocate for years, and his Instagram is a mix of personal glimpses, behind-the-scenes content, and his cannabis brand, HousePlant. He’s an influential voice in the cannabis space, offering a blend of humor and authenticity.

@NowThisWeed

For the latest cannabis news, @NowThisWeed is a must-follow. This account offers real-time updates on cannabis legalization, industry news, medical cannabis research, and cultural shifts within the cannabis world.

@TheWeedTube

@TheWeedTube’s Instagram account showcases cannabis culture and education through a platform that celebrates cannabis creators. Expect content on cannabis activism, product reviews, and educational videos that make learning about cannabis fun and engaging.

@Matthias_710wrx

Cannabis and adventure go hand in hand on Matthias’s Instagram account. Known for his fun posts that merge cannabis and outdoor exploration, he offers his followers a glimpse into cannabis culture with a unique, adventurous spin.

@EllementaWoman

Celebrating women in cannabis, @EllementaWoman highlights cannabis entrepreneurs, wellness advocates, and activists. This account provides empowering content that supports women in the cannabis space.

@Cannababes420

Empowering women in cannabis, @Cannababes420 offers a fresh perspective on cannabis culture. This account features stunning photos, informative content, and positive messages about women breaking barriers in the cannabis industry.

@ArendRichard

Arend Richard’s Instagram is a wealth of information, providing cannabis news, trends, and educational content. With a focus on cannabis advocacy, he provides thought-provoking posts about cannabis culture and its place in society.

@Dank

For all the cannabis product reviews you need, @Dank delivers. This account provides detailed information on cannabis products, new releases, and the latest trends in cannabis consumption. Whether you’re a beginner or a seasoned enthusiast, Dank offers something for everyone.

@Pothead.Princess

Jessica Cuebas, known as Pothead.Princess on Instagram, is a cannabis influencer and IG model who’s been sharing her journey since 2013. Her feed features product reviews, cannabis travel vlogs, behind-the-scenes looks at dispensaries and farms, and collaborations with cannabis brands. With a focus on creativity and culture, Jessica brings together cannabis education, entertainment, and lifestyle in a visually rich format.

@EmilyKyleNutrition

Emily Kyle is a cannabis educator, registered dietitian, and licensed hemp farmer who uses Instagram to blend her personal and professional life. Her feed covers everything from stress relief and clean eating tips to updates from her family-run hemp farm. With candid posts about motherhood, entrepreneurship, and holistic wellness, Emily offers a down-to-earth look at how cannabis can support balanced, healthy living. She’s especially popular with those navigating thyroid or chronic health conditions looking for trusted, science-backed advice.

@SteveDeAngelo

Steve DeAngelo is a legendary cannabis activist and co-founder of several nonprofits focused on cannabis reform. On Instagram, he shares insights on cannabis legalization, industry injustice, and high-profile cases like Brittney Griner’s detention. His posts highlight advocacy work with his brother Andrew DeAngelo and feature powerful stories, from CBD healing journeys to systemic change. If you’re interested in policy, activism, and the fight for justice in the cannabis space, Steve’s account is essential.

@aliciaandclark

Alice and Clark blend cannabis advocacy with lifestyle content, documenting everything from hiking trips to weddings where cannabis plays a meaningful role. Their Instagram features stylish cannabis accessories, festive cannabis-themed holidays, and vibrant travel moments. Their feed includes everything from off-roading in Hawaii to cannabis-themed holidays and even a wedding with a cannabis bouquet. Through it all, they challenge stereotypes and show how cannabis can be part of an active, joyful, and modern life.

@WizKhalifa

Wiz Khalifa blends music, lifestyle, and cannabis into one iconic brand. Beyond his verified IG posts filled with cars, studio time, and personal milestones, Wiz is a major player in the cannabis space. He launched his own cannabis brand, Khalifa Kush, and even created the Wiz Khalifa Weed Farm app—a gamified experience where users grow their own virtual cannabis empire. His content merges entertainment and entrepreneurship, making him a must-follow for fans of weed and rap alike.

The Problem with Profit-Driven Influencers

Not all cannabis influencers are created equal. As the industry grows, some promote products mainly for profit, not passion—leading to less authentic content. This can damage trust and make followers question whether an endorsement is genuine.

To avoid this, many cannabis brands now focus on partnering with influencers who genuinely support cannabis culture and use the products themselves. Transparency is also key: most platforms now require influencers to clearly label paid posts, helping followers make informed choices.

Final Thoughts

Instagram remains a central hub for cannabis enthusiasts, offering an abundance of resources for education, entertainment, and activism. Following the accounts listed above will keep you in the loop with the latest cannabis trends, product reviews, and cultural shifts within the cannabis industry. Whether you’re new to cannabis or an experienced user, Instagram has a community for everyone.

By following these influencers, you will find new strains and products. You will also see exciting cannabis content that inspires and educates you. Engage with your favorite accounts. Support the community. Stay informed as the cannabis industry grows in 2025.

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