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Samantha Smith has been in the health and wellness industry for six years working as a health coach after graduating from the Institute of Integrative Nutrition. During this time, she became obsessed with learning about the science behind clean beauty and the importance of using clean products to improve overall well-being. Finding herself unable to find products that were truly clean and contained all-natural formulas, she decided to launch her own clean skincare company in 2015, Novo Naturals, where she formulated all her own products.
Later, in 2018, she joined Taiga Laboratories as Chief Product Officer, a group of Hemp experts and scientists to manufacture natural skin care products.
She has been featured in Glamour Magazine, Voyage LA Magazine, podcasts, and several other publications.
