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In 2009, the vision of the Stanley Brothers was born - serve the community through wellness. From growing medical marijuana for cancer patients in an emerging industry that was still focused on THC, the Stanley brothers focused on researching and leveraging the potential health benefits of CBD and other cannabis compounds.
This endeavor led them to search for the optimal genetics, ultimately discovering them in wild hemp that grew across middle America. These genetics would later become the basis of their hemp-based CBD products, named after a brave little girl, Charlotte Figi who struggled with catastrophic Epilepsy.
In 2013, the world was introduced to the journey of the Stanley Brothers' mission, when CNN’s Dr. Sanjay Gupta featured Charlotte’s life-changing story, which ultimately became the tipping point for thousands of medical refugees to move to Colorado to acquire the Brothers’ tincture. Charlotte’s story challenged public perception, changed laws, ignited research, and accelerated the CBD industry both in the United States and across the world.
The Brothers continued to give their tincture away to thousands through the non-profit, The Realm of Caring. As production neared its capacity, the Brothers turned their mission into a business, and in 2014, Charlotte’s Web, the company was born.
As the world took notice, the company rapidly expanded, and in 2018, Charlotte’s Web completed an IPO with the 2020 acquisition of Abacus Health, Charlotte’s Web has now become the global leader in hemp-based CBD products.
The Stanley Brothers now continue to advance their mission with the launch of their newest brand, ReCreate, channeling the beneficial uses of the whole cannabis plant with all cannabinoids, flavonoids, and terpenes working together in conjunction with other functional botanicals for targeted wellness outcomes. A brand centered on creating an even larger footprint for all cannabis users whose focus is on health, wellness, and balance driving their daily lives.
Leading with vision, acting through missions, and growing with love have always been a credo of the Stanley Brothers brands. That message continues to amplify the stories and needs of millions and grows from roots to blossom.
