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A lifelong mission to make clothing sustainable.
100 billion items of clothing are bought each year, and with 3 out of 5 t-shirts purchased today thrown away within 12 months, a dump truck of clothing is going to landfill every second. We set out to change that.
Our products are made from natural materials, using renewable energy, and everything we make is designed from the start to be sent back when it is worn out. We make new products with the material we recover. The idea is simple. Instead of creating more waste, make new products from it. People have started calling this a circular economy.
To make it real, we needed to invent new tech. In our factory on the Isle of Wight, our t-shirts are produced in real-time, in the seconds after they are ordered. It's far cleaner to only produce what people actually need, when they need it. The conscientious application of technology has enabled a step forward in the conversation about sustainability. Here is a different way of operating, and it works.
