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We want Cantrip to bring you value in a distinctive way. No matter what your reason is for grabbing a can - whether it be the resealable lid, the low calories, and sugar, or the fact that there is no alcohol - keep being authentic to who you are and share a Cantrip with a friend. After all, that's why we're here!
Cantrip means, literally, a playful act. The word is associated with magic and the role-playing game Dungeons and Dragons (DnD). It is the simplest spell that can be cast in the game, which centers around a social, immersive adventure. Human connection, excitement, mischief, and exploration are integral parts of DnD and the Cantrip brand. Cantrip drinkers can decide how much of an adventure they wish to experience, just like in DnD. This is how we came up with the Cantrip logo!
The rings of color represent the compounding effect of consuming multiple cans, as well as the path that Cantrip will take you on. The shades of blue and purple in the logo were chosen to represent a bright and magical feeling, while the blending of colors on our cans references the mix of conversation and ideas (some good and some....well, you know your friends better than us) that you will share while being together.
